AVP, Inc., a lifestyle sports entertainment company focused on professional beach volleyball, today announced it has made Banana Boat the Official Suncare of the 2007 AVP Tour. Vice President of Marketing for Banana Boat Suncare, Jean Fufidio, stated, “We are very pleased to be sponsoring the 2007 AVP Tour featuring top volleyball athletes playing outdoors. Volleyball is an exciting and growing sport, enjoyed by thousands of consumers. Banana Boat is a perfect partner with volleyball because of its Sport product with patented AvoTriplex technology that provides powerful, long-lasting UVA and UVB protection that doesn’t quit.” Banana Boat and the AVP will create the amateur “King of the Court” volleyball tournament, a contest open to the public and held at nine Tour events. Promoted via radio and on-site advertising, the tournament will allow teams of two players the chance to compete for an all expenses paid trip to Las Vegas (Sept. 7-9) for the “King of the Court” Finals. The finals consist of nine teams who will compete for “King of the Court” title. “The AVP is synonymous with the sun and the sand, which is precisely why it’s such a unique, fun sport,” said Leonard Armato, CEO and commissioner of the AVP. “Therefore, it only seems natural that the best sunscreen on the beach — Banana Boat — would partner with the AVP to heighten the already fan-friendly experience any AVP event provides. We are extremely excited to announce this partnership with Banana Boat as the Official Suncare of the 2007 AVP Tour.”